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Milk is Milk
Milk and dairy products are an essential part of a healthy, well-balanced diet, particularly for children. In addition, family dairy farms are an important part of the American farm economy. Yet, certain misleading marketing practices by some in the dairy industry designed to increase sales of niche products are creating false fears and driving people away from affordable, nutritious dairy products. These marketers publicly admit to specifically targeting women and the children for whom they purchase food with their campaigns. In the process, state and federal regulations and guidelines specifically established to prevent these practices are being ignored. Help stop this type of predatory dairy marketing by reporting the companies responsible.

Here's how you can help make a change at your local supermarket:

  1. Go to your dairy case. Look at the labels or marketing displays for milk, butter, yogurt and cheese. Look for production-oriented claims relating to pesticides, antibiotics or hormones. Other claims which attempt to distinguish one milk brand over another based on non-nutrition-related claims such as "happier cows" should also be reviewed.

  2. Print out a copy of our "How to Detect Misleading Dairy Marketing Claims" handout and compare it with the claims being made in your store. Or visit www.stoplabelinglies.com and take a look at the deceptive dairy labels. Are any of these brands in your refrigerator?

  3. Download the sample letter (with instructions) for your supermarket. Then download the actual letter. Write a letter to your store manager.

  4. Download our "Milk is Milk" poster and bring that along with you as well.

  5. Visit your local supermarket. Introduce yourself to the store manager and explain to him/her that you are part of a larger coalition of consumers helping to stop deceptive labeling and marketing by the dairy industry. Share your letter with them. Ask them to hang-up the "Milk is Milk" poster on the community bulletin board and to inform their management of your concerns.

  6. Fill out a CGFI Report Sheet to let us know the results of your store surveys.

  7. E-mail us with any questions and concerns at cgfi-dairy-campaign@stoplabelinglies.com.

  8. Write to us (including your name and address) at cgfi-dairy-campaign@stoplabelinglies.com to request other campaign materials such as our "Milk is Milk" display cartons and StopLabelingLies.com bumper stickers to share with your friends. Or just let us know you share these concerns so we can keep you updated on the results of this campaign.

  9. Spread the word. Let your friends and family know about what you've learned about deceptive labeling practices.
 
 
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