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    Alex Avery

    Last week, I saw some signs that the American public is finally waking up to the gargantuan fraud that has been foisted on them.  Regular readers know I am talking about the alleged benefits of organic food, particularly organic milk.

    Paul Michael of the Wise Bread blog addressed the discrepancies between organically marketed milk and conventional milk, concluding that organic claims on dairy labels are untruthful.  He stated that upon inspection of a Horizon Organic milk carton and research into the definition of “organic”, he was able to conclude that organic milk companies knowingly market milk in a manner that misleads consumers, causing them to believe that their milk is healthier or of a higher quality than conventional milk.

    “Organic is not a term meaning that the content of the food is any different, just the way in which the manufacturer arrived at the end product.”

    And, according to the USDA:

    “No distinctions should be made between organically and non-organically produced products in terms of quality, appearance, or safety.”

    And even though it pains me to admit it, even Joe Mercola, commenting on the recent announcement that there will be a surplus of organic milk hitting the market this year, questioned whether organic milk has any added health benefits over conventional milk, “…conventional medicine agrees there’s no inherent advantage to consuming organic milk, except for the companies that profit from it.”

    We have been hearing increased rumblings from the UK on this issue, but I am pleased that American consumers are starting to see the light.  We have now seen stories on network television as well as in major daily newspapers, and I hope it is only the beginning of a groundswell of common sense.

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