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Alex Avery is director of research and education with the Center for Global Food Issues at Hudson Institute.


 
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    Archive for October, 2006

    Everyone Loses with Organic Lite

    Monday, October 23rd, 2006

    Milk is Milk blog by Alex Avery

    Recent developments in New England seem to have finally brought some attention to the practice of misleading labeling that has been rampant in the dairy industry for the past few years, most of it negative, but some of it is very positive. The country’s biggest milk processing cartel has announced that they are requesting that their suppliers - northeast dairy farmers - discontinue use of the productivity supplement rBST. This announcement has crystallized the debate for a lot of people. Three important points from the media coverage of this announcement:

    1. Dairy Farmers are the biggest losers here. While Dean under the brands of Hood and Garelick immediately upped the prices of their milk by as much as 30 cents a half gallon, dairy farmers (according to industry insiders) are being reimbursed a paltry five cents per hundred weight.
    2. Consumers lose big too. Dean is banking on the fact that consumers believe organic milk is safer and healthier for them AND that they are not willing to pay twice as much for it. So Dean’s plan is to fool them into buying “organic lite,” or as the Christian Science Monitor called it “kinda organic.”
    3. Organic producers are paying attention. Organic standards advocate Mark Kastel of the Cornucopia Institute is rumored to be concerned and watching for misleading labels. They are there, Mark. I’ll even help you find them.

    To follow up on the Dean’s announcement, I had some friends in the northeast do a little grocery shopping for me last weekend. I asked them to look at the various products, their labeling and their prices. I also asked the shoppers, if they had the opportunity, to please ask the dairy case managers what was responsible for the increased prices, and the vast disparity in prices.

    Surprisingly, most dairy case managers were not available to answer any questions. The one worker who was did not have any information about the products he was stocking, and went to the store manager’s office to report the shopper’s presence in the store. Now, I am not prone to conspiracy theories, but could it be that retailers are nervous about the precarious position that Dean’s has put them in? I mean, what if consumers started to hold retailers responsible for duping them into spending more of their grocery budget on a product that they believe is safer and healthier and in fact is neither? I’d be nervous because I think retailers are starting to suspect what we have known all along: Milk is milk.

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    They Can Dish It, But They Can’t Take It!

    Thursday, October 5th, 2006

    Milk is Milk blog by Alex Avery

    Hello all from the World Dairy Expo in Madison, Wisconsin. We’ve been here for the past few days manning a booth informing dairy farmers and consumers about the rampant misleading labeling practices in the dairy industry.

    Not so surprisingly, we’ve been swamped with praise and thanks from the majority of dairy farmers (of various production philosophies) who don’t engage in “mislead and deceive” labeling to sell expensive milk.

    It’s so heartening to get such enthusiastic support from people who know that hormone, drug, antibiotic, and pesticide claims are just wrong and intended to mislead consumers.

    As one dairy scientist who approached our booth said, “the best lab in the world can’t find any difference between the milk [from those making such claims] and conventional.” That’s exactly what we’ve been saying all along.

    Alas, not all at the World Dairy Expo are as supportive. It seems that farmers making big bucks via the misleading claims aren’t too happy that they’re being exposed and called out for their questionable marketing practices.

    While we expect the occasional organic farmer to stop by and argue with us (and several have done so - mostly from Organic Valley), we didn’t expect the visit we received yesterday from a small gang of twenty-something organic jihadists. Before you think I’m hurling over-the-top insults, hear me out.

    The group of young bucks (one supplied Organic Valley with milk) surrounded our table and tried to intimidate us with dark glares and muttered insults. When that didn’t work, they retreated to the steps a few feet away from our booth and glared some more. After they finally dispersed about 20 minutes after they first arrived, we saw that had left us a “warning” — they had beheaded one of the squishy “stress relief” toy cows we’ve been handing out to young and old (a wildly popular item). On the side of the poor, beheaded toy, they’d written “conventional.”

    That about sums up their whole strategy: lie, deceive, bluster, and intimidate. But they’ll have to do better than that to make us stop telling it like it is.

    Stay tuned, we have a feeling that the milk misinformation campaign is about to heat up.

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